A House of Design · Headquartered in Singapore · Regional Studio Dubai
We design experiences for the people who live them.
SATU is a multinational design house. From Singapore — our home — and Dubai — our regional studio for the Gulf, Europe and Africa — we shape private residences, hotels, offices, retail flagships and cultural spaces around the people who use them.
01 — The House
One house, many cities.
SATU was founded in Singapore and has grown into a multinational design house with more than ten offices across the Asia-Pacific. In Dubai, our regional studio serves the Gulf, Europe and Africa — the bridge between two design cultures.
We are guided by a single-firm philosophy. Whether the brief is a private residence in Riyadh, a hotel in Marrakech, a workplace in Singapore or a flagship in London, the same standard, the same taste and the same signature carry through.
We design for people. Spaces are conceived around how they will be lived in, worked in, gathered in — long before they are styled. That, we believe, is how a space becomes a place worth returning to.
- 02
- Studios · Singapore HQ · Dubai
- 10+
- Offices across APAC & the Gulf
- 03
- Continents served · Gulf · Europe · Africa
- 30
- Flagship projects in the book
— Philosophy
We begin in stillness — listening for the life a place is meant to hold.
We draw in light, in shadow, in material that remembers.
And we leave only what the people who live there will call home.
SATU · One House · One Signature
02 — The Practice
Six steps. One signature.
Our practice is end-to-end. The team that listens to the brief is the team that stands beside the principal on handover day — wherever in the world that may be.
- STEP 01— —
Listen
Every commission begins with the principal and the people who will use the space. We learn how a place must feel before we draw a single line.
- STEP 02— —
Frame
A design thesis — narrative, plan, palette, journey. The architecture of an experience, set before the architecture of a wall.
- STEP 03— —
Source
We walk our regional networks for material, light and craft. The palette is chosen from places and people, not catalogues.
- STEP 04— —
Design
Concept, schematic, detail. Our APAC and Dubai studios work as one room — across time zones, across continents — under one design lead.
- STEP 05— —
Deliver
On-site direction by a senior team from the nearest studio. Nothing is left to a contractor's interpretation.
- STEP 06— —
Hand Over
We close the project in person, alongside the people who will live and work in it. A handover, not a checklist.
03 — Sectors
Six sectors. One standard.
We work across private and commercial commissions — the same studio leads, the same regional reach, the same standard of finish.
Private Residence
Palaces, penthouses, family compounds, retreats
Hospitality
Hotels, resorts, private clubs, branded residences
Workplace
Family offices, principal floors, headquarters
Retail & Flagship
Maison-grade boutiques and brand pavilions
Lounge & F&B
Members' rooms, fine dining, signature bars
Cultural
Galleries, foundations, private museums
04 — Selected Work
Thirty flagships. One book.
30
Flagship projects in the book
60%
In the Gulf · 18 projects · Dubai · Riyadh · Doha · Abu Dhabi
40%
Europe & Africa · 12 projects · London · Paris · Marrakech · Lagos · Cape Town
Showing 30 of 30 projects
01 / 30GulfView Project →Burj Quartet Penthouse
2025Private Residence · Dubai, UAE
02 / 30GulfView Project →Beit Al Mahara
2025Hotel & Residences · Abu Dhabi, UAE
03 / 30GulfView Project →The Brass Library
2024Members' Club · Riyadh, Saudi Arabia
04 / 30GulfView Project →Diriyah Family Compound
2025Private Estate · Riyadh, Saudi Arabia
05 / 30GulfView Project →The Arched Pavilion
2024Hospitality Flagship · Doha, Qatar
06 / 30GulfView Project →Pearl Bay Residences
2024Branded Residences · Doha, Qatar
07 / 30GulfView Project →Saadiyat Beach House
2023Private Villa · Abu Dhabi, UAE
08 / 30GulfView Project →Mina Souq Flagship
2024Retail Flagship · Dubai, UAE
09 / 30GulfView Project →Al Wajh Resort
2025Resort & Spa · AlUla, Saudi Arabia
10 / 30GulfView Project →Manama Family Office
2023Workplace · Principal · Manama, Bahrain
11 / 30GulfView Project →Sif Boutique Hotel
2024Boutique Hotel · Muscat, Oman
12 / 30GulfView Project →Jumeirah Bay Penthouse
2023Private Residence · Dubai, UAE
13 / 30GulfView Project →The Date Palm Lounge
2024Lounge & F&B · Doha, Qatar
14 / 30GulfView Project →Kingdom Tower Sky Suite
2025Principal Floor · Riyadh, Saudi Arabia
15 / 30GulfView Project →Yas Marina Yacht Club
2024Lounge & F&B · Abu Dhabi, UAE
16 / 30GulfView Project →DIFC House
2023Headquarters · Dubai, UAE
17 / 30GulfView Project →Al Bidda Cultural Pavilion
2025Cultural · Doha, Qatar
18 / 30GulfView Project →Red Sea Reserve Villa
2024Private Villa · Tabuk, Saudi Arabia
19 / 30EuropeView Project →Maison Spirale
2023Retail Flagship · Paris, France
20 / 30EuropeView Project →Villa Hesperides
2024Private Villa · Bodrum, Türkiye
21 / 30EuropeView Project →Belgravia Townhouse
2024Private Residence · London, United Kingdom
22 / 30EuropeView Project →Brera Atelier Flagship
2025Retail Flagship · Milan, Italy
23 / 30EuropeView Project →Cap Ferrat House
2024Private Villa · Côte d'Azur, France
24 / 30EuropeView Project →Mayfair Members' Room
2025Members' Club · London, United Kingdom
25 / 30EuropeView Project →Lisboa Foundation
2023Cultural · Lisbon, Portugal
26 / 30AfricaView Project →Maison Travertine
2024Private Residence · Marrakech, Morocco
27 / 30AfricaView Project →Riad Zellige
2023Boutique Hotel · Fes, Morocco
28 / 30AfricaView Project →Ikoyi Family Residence
2024Private Residence · Lagos, Nigeria
29 / 30AfricaView Project →Camps Bay Cliff House
2025Private Villa · Cape Town, South Africa
30 / 30AfricaView Project →Nairobi Brand Pavilion
2024Retail Flagship · Nairobi, Kenya
The Index — 30 flagships
Gulf 18 · Europe 7 · Africa 5
- 01
Burj Quartet Penthouse
Dubai · UAEPrivate ResidenceGulf2025 - 02
Beit Al Mahara
Abu Dhabi · UAEHotel & ResidencesGulf2025 - 03
The Brass Library
Riyadh · Saudi ArabiaMembers' ClubGulf2024 - 04
Diriyah Family Compound
Riyadh · Saudi ArabiaPrivate EstateGulf2025 - 05
The Arched Pavilion
Doha · QatarHospitality FlagshipGulf2024 - 06
Pearl Bay Residences
Doha · QatarBranded ResidencesGulf2024 - 07
Saadiyat Beach House
Abu Dhabi · UAEPrivate VillaGulf2023 - 08
Mina Souq Flagship
Dubai · UAERetail FlagshipGulf2024 - 09
Al Wajh Resort
AlUla · Saudi ArabiaResort & SpaGulf2025 - 10
Manama Family Office
Manama · BahrainWorkplace · PrincipalGulf2023 - 11
Sif Boutique Hotel
Muscat · OmanBoutique HotelGulf2024 - 12
Jumeirah Bay Penthouse
Dubai · UAEPrivate ResidenceGulf2023 - 13
The Date Palm Lounge
Doha · QatarLounge & F&BGulf2024 - 14
Kingdom Tower Sky Suite
Riyadh · Saudi ArabiaPrincipal FloorGulf2025 - 15
Yas Marina Yacht Club
Abu Dhabi · UAELounge & F&BGulf2024 - 16
DIFC House
Dubai · UAEHeadquartersGulf2023 - 17
Al Bidda Cultural Pavilion
Doha · QatarCulturalGulf2025 - 18
Red Sea Reserve Villa
Tabuk · Saudi ArabiaPrivate VillaGulf2024 - 19
Maison Spirale
Paris · FranceRetail FlagshipEurope2023 - 20
Villa Hesperides
Bodrum · TürkiyePrivate VillaEurope2024 - 21
Belgravia Townhouse
London · United KingdomPrivate ResidenceEurope2024 - 22
Brera Atelier Flagship
Milan · ItalyRetail FlagshipEurope2025 - 23
Cap Ferrat House
Côte d'Azur · FrancePrivate VillaEurope2024 - 24
Mayfair Members' Room
London · United KingdomMembers' ClubEurope2025 - 25
Lisboa Foundation
Lisbon · PortugalCulturalEurope2023 - 26
Maison Travertine
Marrakech · MoroccoPrivate ResidenceAfrica2024 - 27
Riad Zellige
Fes · MoroccoBoutique HotelAfrica2023 - 28
Ikoyi Family Residence
Lagos · NigeriaPrivate ResidenceAfrica2024 - 29
Camps Bay Cliff House
Cape Town · South AfricaPrivate VillaAfrica2025 - 30
Nairobi Brand Pavilion
Nairobi · KenyaRetail FlagshipAfrica2024
A working portfolio of thirty flagship commissions across residential and commercial sectors. Project names and imagery for confidential commissions are shared in the full book on request, under NDA where required.
A note from the house
"We don't design rooms. We design the experiences that happen inside them — and the people who will live, work and gather there are the brief."
— From the SATU Studio Notes
05 — The Atelier
A network of makers. One material at a time.
Every surface in a SATU project is traced to the hands that made it. We keep long relationships with ateliers across three continents, so the palette is chosen from places and people — not catalogues.
- StoneCarraraItalyHand-quarried marble and travertine
- WoodKyotoJapanMaster joinery in cedar, hinoki, kuri
- BrassJaipurIndiaCast and patinated metalwork
- PlasterMarrakechMoroccoTadelakt and lime-burnished surfaces
- Silk & WeaveKyotoJapanLooms for upholstery, drapery, screens
- LeatherFlorenceItalyVegetable-tanned hides and bookbinding
- GlassMuranoItalyHand-blown vessels and lighting
- RattanCirebonIndonesiaHand-bent frames and weaving
- CeramicSetoJapanWood-fired tableware and tile
Maker partners are introduced by name only under commission. Full atelier provenance accompanies every project book on delivery.
05 — Studios
Headquartered in Singapore. At home in Dubai.
A multinational practice with more than ten offices across APAC, anchored by our headquarters in Singapore and a regional studio in Dubai built to serve the Gulf, Europe and Africa.
Singapore
Global Headquarters · Founded
Our founding house and the design leadership for the practice. From Singapore we direct work across the Asia-Pacific through a network of ten-plus offices and country desks.
Singapore · Kuala Lumpur · Jakarta · Bangkok · Manila · Hanoi · Phnom Penh · Bandar Seri Begawan · Seoul · Tokyo · Shanghai · Ulaanbaatar
Dubai
Regional Studio · Gulf · Europe · Africa
Our studio for the western half of our map. From Dubai we lead projects across the Gulf and serve principals and brands in Europe and Africa with the same standard set in Singapore.
Dubai · Riyadh · Doha · Abu Dhabi · London · Paris · Milan · Marrakech · Lagos · Cape Town
06 — Begin a Commission
Tell us about the people you are designing for.
SATU accepts a small number of commissions each year, across both studios. Share a few words about your project, location and timeline — a member of the house will reply within five working days, under NDA where required.